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Current Investments

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Current Investments

The following companies are current Alerion investments.

InStadium
Chicago, IL

InStadium makes sports venues accessible to all brands 365 days a year. With long-standing partnerships in MLB, NFL, NBA, NHL, collegiate and minor league venues, InStadium has taken a revolutionary approach to venue marketing by establishing a vast, national venue network. These partnerships allow year round access to multiple markets, at flexible budgets, enabling brands flexibility to execute integrated media and promotional campaigns in stadiums that fit the desired drive periods and media schedule.

"The team at Alerion covers an array of experienced investors and operators with a proven track record in value creation. Their individual strengths together provide InStadium's management with broad perspectives on the business, both short- and long-term, and we are excited to continue our partnership with Alerion."

- Barrett Davie, Founder

HydroMassage
Clearwater, FL

HydroMassage systems provide a powerful, warm full body massage that combines the healing benefits of water, heat and massage while allowing the user to remain clothed and comfortably dry throughout their treatment. For over two decades, HydroMassage beds have been trusted by doctors and industry leaders such as Gold's Gym, Mayo Clinic, Planet Beach Contempo Spas, the US Olympic Training Center and Walter Reed Army Medical Hospital.

"We decided to partner with Alerion for two main reasons: we needed help in formulating our plans for long-term growth, and we also realized there were significant opportunities to improve our efficiency from an operational standpoint. Alerion's team has proved invaluable to us in tackling both tasks."

- Paul Lunter, Founder & President

EnviroScent
Atlanta, GA

EnviroScent designs, manufactures and sells ScentSticks, a patent protected aircare product that is ideal for consumers to use in their homes, cars and work environments. ScentSticks are a novel and cost effective way of infusing fragrance into the air at a consistent scent level without requiring electricity (plug-ins), flame (candles) or a fragrance "well" (reed diffusers). EnviroScent also offers ScentSicles, a holiday product that provides the authentic aroma of fresh-cut Christmas trees for artificial trees or real trees that have lost their pine scent. EnviroScent's products are available nationwide.

"Unlike other interactions I've had in the private equity world, the dynamic with Alerion is very positive in that they take a realistic medium-term view of the company's objectives and work in a true spirit of partnership. They are experts at leveraging their network to maximize value across their portfolio of companies."

- Nick McKay, CEO

True Citrus
Baltimore, MD

True Citrus manufactures and markets 100% all-natural crystallized citrus products including True Lemon, True Lime and True Orange. These products start in the grove with fresh fruits selected for their superior flavor. Cold pressing and crystallizing the lemons, limes and oranges locks in their flavor at the peak of freshness, allowing consumers to enjoy fresh-squeezed lemon, lime or orange taste anytime, anywhere. Available in convenient on-the-go packets and shakers, True Citrus products are perfect for water, teas and recipes and are enjoyed by a loyal consumer base across the country. True Citrus has three key sales channels: retail, online and foodservice.

"It was important to me to have investors who act like real partners. Alerion understands that success requires a total team effort, and they deliver that consistently along with just the right amount of support, guidance and encouragement. They've all started and built very successful businesses so they understand the thrill and challenges of growing a business."

- David Schleider, Founder & President

DeliverCareRx
Charlotte, NC

DeliverCareRx is in the business of increasing medication compliance to bring down the cost of healthcare among chronically ill patients. As healthcare costs continue to rise, there will be an increased burden on the entire system which is often caused by suboptimal adherence to medicinal compliance.

"Alerion is more than a capital partner - they believe in our long-term company vision and are truly collaborative in their approach to making our business succeed. They provide the right balance of support and autonomy for our managers, and we have benefited greatly by being part of the Alerion network."

- Dave Krishna, COO